Bounce in a club with Pure Cork pizzazz, revel in a festival or kick back to some jazz. Catch an intimate gig in a pub with a fire or watch a horse race with locals that comes down to the wire…
View allKayak around the city or head north for a hike, see Dursey by cable car and explore Beara by bike!
View allFind a charming old cottage or quiet hotel, in our old merchant city or near the sound of sea swell…
View allSink a cool pint of stout as the fireside roars, there’s a plate of fresh seafood and the name on it is yours…
View allFrom public transport to fish and chips. Read our list of handy Pure Cork tips.
View allWe have worked very closely together over the past two years to understand all that Cork has to offer to visitors. The result is an exciting new brand that brings together all of our collective ideas expressed in a singular offer through a vibrant new visual identity.
Matched with the motivations of visitors at home and overseas, our brand imaginatively embraces the spirit of the Wild Atlantic Way and Ireland’s Ancient East.
Simply put - Cork is Ireland’s Maritime Haven. Our proposition is based around our significant maritime history spanning over a thousand years, set in a beautiful soft coastal environment. The land, the people and their culture will allow our visitors to discover a quirky way to stimulate all of their senses. Pure Cork is a strategic initiative, started in 2015, which set out to brand Cork as a visitor destination. In developing the brand, the name Cork has been used to represent both the county and city of Cork. The strategy, led by Cork City and County Councils and a high-level Tourism Strategy Group, set out a vision and action plan which gives cohesive direction to the future growth of tourism in Cork. This process was supported by Fimage_on_left Cork as a tourism proposition is, as yet, not fully known across many international markets and segments. Visitors, both domestic and international frequently overlook, or are simply unaware of, all that Cork offers. We must establish Cork as the place to explore two of the best experiences in Ireland – the Wild Atlantic Way and Ireland’s Ancient East. Our Pure Cork brand is an endorsement of a uniquely rewarding visitor experience. It sets out to differentiate Cork from all other destinations by reflecting its character in a distinctive and meaningful way. Places that are clear about their brand promise and values stand a better chance of being profitable and sustainable in the future than those that rely on more mixed messaging. 
Who Developed The Brand? second
Why We Have Developed A Brand
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